It means wasted money, wasted time, wasted effort, huge frustration, and lost dreams! UNTIL HERE. UNTIL NOW. Here, where one very brilliant approach to marketing can jumpstart your business, free up TONS of the usual time that effective marketing takes, and save you hundreds, if not thousands of dollars in unnecessary expenses, ends your marketing frustration AND ends your needless marketing waste forever!

Hello! I'm Kimberlee H. Ramirez, author of Brilliant Marketing!™ and Co-Founder of The Brilliant Marketing Group. Chances are you're on this page because you've read about Brilliant Marketing!™ and you're looking for more info on the courses that will literally change your (marketing) life forever! The courses are comprehensive, well organized, "linear", and actually fun! They are instantly downloadable and written in a very conversational tone that makes them easy to read and simple to use.

On a quick side note... you've probably noticed that we're pretty fond of Albert Einstein - and you've probably figured out it's not because we're physicists!☺

Simple=Brilliant²

Although there are many reasons to admire Einstein, he's a natural inspiration for Brilliant Marketing!™ Why? Because as you can see above, Einstein firmly believed in the power of simplicity. The quote is just one of the many he had to say on the subject. Our philosophy and quest for simplicity has everything do to with that.

Brilliant Marketing!™ courses are incredibly powerful AND the courses are written to introduce and incorporate detailed concepts in ways that are easy and simple to understand. Everything is given to you (literally) in step by step instructions - to MAXIMIZE your marketing results and MINIMIZE your marketing expenses!

Brilliant Marketing!™ Training is - - - Simply Brilliant!

Brilliant Marketing!™ might be simple, easy, and fun... but it's also totally comprehensive. Sure, we could've broken it into several smaller courses but it just didn't make sense - that would be like buying a home in three separate building modules... the foundation, the walls, and the roof. You must have all of it, at the same time, to meet your needs.

And the best news? Even though it is absolutely packed with new information and truly brilliant ideas, it's a quick course to complete. Depending on how many hours you give it daily, the course takes anywhere from a weekend to a couple of weeks to get all the way through it. In other words... somewhere between 48 hours and 14 days from now, you can have EVERYTHING you need to market for the next 6-12 months. Literally, EVERYTHING... not plans... not ideas... but messages, materials, step-by-step marketing tactics & campaigns, schedules, and an easy-breezy tracking system.




Here's a Sample of What's Covered; Take a Look! (Peek at the Table of Contents for this Small Business Marketing Training Here)

The Brilliant Marketing!™ System: An Overview
The Brilliant Marketing!™ System is something you’ve never seen before… it is a set of processes and tools developed for people exactly like you… passionate about starting a business or growing your existing business, and adamantly committed to success. This lesson introduces you to The Brilliant Marketing!™ System - strategically created to be a powerful, organized, step-by-step system that really does make your marketing easy, effective, affordable, and do-able! What is a Living Marketing Manual!™
The Living Marketing Manual!™ is the tool for you to successfully market your business. It’s created by following the Brilliant Marketing!™ System. This lesson introduces you to a Living Marketing Manual™ and gives you a sneak peek.
What Should be the Focus of Your Marketing?
The first step in Brilliant Marketing!™ is defining your foundational marketing messages. Get this wrong and you literally waste thousands of dollar, experience tremendous frustration, and get little or no positive marketing results. You will learn a TOTALLY new spin on how you can – and should – take a look at the product or services you sell, and as a result, it will change the way you approach business forever. It infuses marketing your business with fun and passion... but unless you know the concepts covered in this module, it's REALLY counterintuitive. I’m not telling you anymore - you need to register and find out for yourself.
Who is Your Target Market?
Unless you have the marketing budget of a Nike or McDonald's, you need to apply the one marketing strategy that is at the core of small business success. In this lesson, we leverage the epiphanies and decisions you made in the previous lesson to help you determine your best target markets... including a secondary market that is almost always overlooked and yet provides you with the most powerful marketing strategy available to any business... including yours! The answers are likely to surprise you and motivate you. Your Competitive Advantage
Why should someone be interested in doing business with you - instead of your competitors? What makes your business unique and the business of choice? The answer to these questions is “your competitive advantage”. Competitive advantage is not about competing - it's about differentiating. (And trust me - it's NOT your "service" or "quality"!)
Your Value-Added Products or Services
It’s a fact: people like to feel like they are getting more than they pay for. (Look at your own habits!) You need to identify what value-added products or services you can provide (on an on-going basis) that will add value to your prospects and customers in order to continually set your business apart from the competition. Once you are fully aware of this important concept and the value of it to effective marketing, you'll question why you didn't think of it before!
Business Basics: Name, Logo, Slogan, Taglines
What makes a good business name... slogan.. or tagline? Learn here what makes them strong powerful marketing tools... and makes your marketing easier and less expensive. Honestly - you'll be surprised what research concludes... and it matters to you.
Vision and Mission Statements
What is a vision statement? What’s a mission statement? How are they different? We’ll explore the answers to these questions and we’ll look at excellent mission statements you might want to model. Discover how your mission statement must be written to be a compelling marketing tool.
Rapport Messages
Did you know that 87% of all business transactions are based on a feeling of rapport. 87%!!!!!!!  That’s huge!! And what are rapport marketing messages? Most people don't even know! In this module you’ll learn some basic, but strategic rapport messages to use in your marketing – and we’ll talk about some specific phrases you should be using also.
Referral Incentives
It is 600% less expensive to get a new customer through a referral than it is to get the same customer without that referral… so you can afford to "say thanks" and still come out ahead! Discover how to create excellent referral incentive programs that will boost your sales - and your customers and prospects will LOVE you for it!
Testimony Quotes
In this lesson you determine which testimony quotes will be most effective for your business, you will understand the most effective method for getting customer testimony quotes (even if you hate to ask!), and you will find out how to implement an easy activity that ensures you get fresh, new, and effective testimony quotes – even if you don’t have any paying customers yet!
Headlines and e-Mail Subject Lines
Headlines? As a foundational marketing message? YES! Why? Because the absolute most important element of any marketing material (or email) is the headline (or email subject line). And the biggest mistake people make is thinking up headlines at the last minute – when they are under the gun. The typical result? Lack-luster headlines, poor response rates, and lost opportunities. In this lesson, you’ll learn what makes a strong marketing headline, you’ll understand why you must always use headlines, and you’ll create  a plethora of strong headlines to use later in this course (and beyond!)
Benefits and Features
If there is one gray area in marketing... it's distinguishing between a benefit and a feature and you MUST KNOW the difference and how to communicate it in your marketing -- it's critical! In this lesson you learn simple, high-impact exercises that clarify this issue once and for all, and you will be able to identify the benefits and features that will SELL your products and services!
Marketing Materials  
Did you know that something as seemingly simple as the placement of a headline can increase your response rates up to 2000%? Incredible right? In a series of lessons, you will learn facts and figures about why some marketing materials work – and others don’t. You’ll learn how to best use the marketing materials you create as a part of this course. You’ll get instructions, examples, templates and ideas for creating your Business Card, Envelopes, Stationery, Fax Cover Sheet, Personal  Profile, Company Profile, Intro Letters, Brochures, News-Flyers, Testimony Flyers, Postcards, General Purpose Flyer, Display Ads, Brilliant Website Elements and e-Mail Signature.
Marketing Tactics & Campaigns
Brilliant Marketing!™ means leveraging every message and material you create across all seven marketing categories. In the final lessons you receive a library of step by step "recipes" for tactics and campaigns that minimize your marketing risks and maximize your marketing results. This is what companies pay consultants and marketing firms thousands and thousands of dollars to put together for them - no hype, no exaggeration; it's true. Tactics include voice mail scripts, elevator speeches, mission statement marketing, display and classified ads, email promotions, personal marketing, web site marketing, social marketing (twitter, blogging, facebook, linked-in), media opportunities, and many others.
Implement, Track,  Analyze, & Adjust
Using a customized Living Marketing Manual™ you'll learn an effective system for tracking all of your marketing activities. It's quite possibly the most simple, brilliant tracking system you've ever used.

Brilliant Marketing!™ = a(step x step) a-z (approa)(CH) 2(mktg)

Brilliant Marketing!™ Courses are organized into three phases:

Phase I - Overview of the Brilliant Marketing!™ System in addition to lessons, exercises, and examples for creating your marketing messages; you'll also begin to create your custom Living Marketing Manual™.

Phase II - You'll continue developing your Living Marketing Manual™ with focus on designing and developing your foundational marketing materials. Again, it's full of exercises, examples, and templates based on psychology and statistics, and quick and easy lessons that really do teach you only the most important things you need to know to market today, to get results!


Phase III - You'll finalize your Living Marketing Manual™ following three steps, leveraging our library of marketing tactics and campaigns.

As with any course, one of the most effective ways to learn something is to have one-on-one experience with a coach, with lots of interaction where your individual questions are answered and you get the expert advice and opinions you need. This option is perfect for you if you are the person who wants to dive in deeply and quickly for ‘high, quick impact’ or if you know you will benefit most from ‘built-in discipline’; you know, like having a personal trainer. That's what makes this Brilliant Marketing™! Coaching course so exciting!

Option One is the premier option, and in a perfect world you would be able to work it into your budget and engage at that level. HOWEVER... sometimes it's not a perfect world. In fact, we've found many, many businesses aren't in the position to take the course at the premium level. Fear Not! We also offer the Brilliant Marketing!™ course Workbook and Webinar format. That means you'll get:

And finally... our last (but definitely not least) option is still Brilliant! (And it's also our newest offering... created specifically to get this great work into the hands of those who need it most in this economy).

It's true... with the job market shrinking during these rough economic times, many are being forced to rely more on their own abilities and resources for income. The Brilliant Marketing!™ Group was REALLY compelled to provide this course in a format that is affordable to even the newest and smallest of micro-businesses (without a marketing budget, because let's get real... thousands of businesses start that way every week!)

We took a long hard look at the most effective way we could deliver that, and because Brilliant Marketing!™ is a complete system, it didn't make sense to break it up or provide less content. As a result, we decided to offer the entire course in workbook-only format. This means that you get access to everything included in Brilliant Marketing!™ (but not access to personal coaching or the 9 hours of recorded webinars). If you are a "do-it-yourself-er" and self motivated then keep reading!)

Now, is this option ideal compared to Options One and Two? No it's not. But does it give you everything you need to really do this? YES! And you have our word on that! You'll get:

I really want to do this, but I'm just not sure yet... is there a guarantee?

Our intention is to teach you what you need to know – and do – to market your business. It is not our intention to line our pockets at your expense! That would be crazy (if not just plain criminal). If you aren't satisfied, just give us a call. We trust you will be honest and ethical about the request; the same kind of honesty you expect from your customers. So, if you need to increase your business revenue NOW – your Brilliant Marketing!™ Course is waiting!

All Payments Processed Through:

Remember! The truth is, if you continue to do the same things you’re doing now, you’ll continue to get the same results you've been getting. Are they mediocre and marginal results or are they BRILLIANT? Do your messages create BUZZ or ZZZZZZZ?

Let the Brilliant Marketing!™ Course (including the soon-to-be-released webinars) guide you through the step-by-step processes so you too, can achieve the lucrative results you truly need to thrive and stay in business.

Love & Success be Yours,

P. S. Remember... register during the Pre-Webinar Launch Special and receive the webinars FREE - A $400 SAVINGS!

Connect With the People Behind Brilliant Marketing!™

Kimberlee Hayward is the author of the Brilliant Marketing!™ system (and the courses). Follow the link on her name and you'll have access to her qualifications as well as some history on Brilliant Marketing!™ and The Living Marketing Manual.™

Beth Patterson is co-founder of brilliantmarketinggroup.com; her unique qualifications and her passion for researching marketing best practices contribute a broad business perspective to round-out the information on the website. Follow the link on her name and you'll have access to her background.

Arthur Ramirez is co-founder of The Brilliant Marketing!™ Group; Arthur's experience as a previous owner of several micro-businesses and his genuine commitment to helping people (it really is how he lives his life!) is a huge asset to us all (including you!)

IMPORTANT! You'll notice that we haven't focused this website on us. Sure, our personal profiles are here, with pictures and backgrounds, because rapport is "key" to brilliant marketing! (In fact, this is covered in great detail in the first volume of the course). YET you won't see our faces all over this website and you won't see us focusing on our material successes because it's not all about us. This is intentional. Brilliant Marketing!™ is about you... your marketing... growing your business... your success. The content in the course is what's valuable to you... not us, not our success.