Brilliant Marketing!™ e-Course
Table of Contents



Introduction

What is Brilliant Marketing!™
What is a Living Marketing Manual


Foundational Marketing Messages (Exercises)

What Are You Marketing?
Target Market
Company Image
Business Name
Slogan
Logo Design
Competitive advantage
Value-Added Service or Product
Benefits and Features
Mission Statement
Rapport Messages
Headlines
Referral Incentives & Thank You
New Customer Promotion
Special Offers
Testimony Quotes



Foundational Marketing Materials (Exercises)

Business Cards
Stationery
Cover Sheets
Postcards
Intro Letter
General Display
General Purpose Flyer
Personal Profile
News-Flyer
Company Profile
Networking Lists
Direct Mail Lists
e-Mail Lists



Tactics & Campaigns (Exercises & Living Marketing Manual™ Library)

Business Communications Tactics

Business Introduction
Voicemail Greeting
Phone Greeting
Snail Mail Pass-it-Along
Mission Statement Marketing
Prospect QC

Advertising Tactics

Display Ads
Classified Ads
Directory Listings


Direct Mail Tactics

Campaign for Prospects
News-Flyer Rapport
Postcard Rapport

Networking & Personal Marketing Tactics

Brochure & Business Card Displays
Word-of-Mouth Letters
Brilliant Personal Marketing
Employee Referral Program
Organization of the Month
New Member Offers

Internet & Social Marketing Tactics

e-mail Reminders
e-mail Signature
Viral e-mail
Website Marketing
Twitter
Linked-in
Face Book
Blogging
e-mail Marketing


Public Relations & Media Tactics

Association Media
Media Opportunities

Customer Development Tactics

Brilliant Thank-Yous
Customer Follow-up Calls

Schedule & Marketing Calendars

Show Me the Money!


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